You Can’t Be Everything to Everyone—and Still Shine
From “I Help Everyone” to a Magnetic Brand
Every entrepreneur I talk to begins with the best of intentions: “I help anyone who needs me.” But here’s the hard truth: when you try to serve every possible client, you dilute your message, confuse your audience, and drain your own energy. A true founder mindset—and a brand that magnetizes—starts with clarity, focus, and the willingness to leave some people behind.
I learned this the hard way. Early on, I marketed myself across so many areas—insulin resistance, prediabetes, diabetes, cancer support, weight loss, and energy coaching—that prospects landed on my site and said, “You do so much… what’s your specialty?” The result? Crickets.
When I finally honed in on the intersection of trauma-informed Brainspotting and business coaching for heart-led entrepreneurs, everything changed. My ideal clients started booking clarity calls. Email open rates soared. And I rediscovered my energy for the work I love.
What Makes a Brand Magnetic?
A magnetic brand feels like a handshake and a hug at the same time—clear in its offer, warm in its welcome, and compelling in its promise. It answers one question instantly: “Is this for me?”
Three core elements make this possible:
Niche Clarity – A specific problem + a distinct audience.
Signature Voice – Your authentic tone and perspective.
Aligned Message – A promise that resonates in both mind and body.
Trying to please everyone means your messaging never lands. By niching, you actually expand your appeal, because you stand out rather than blend in.
Why “I Help Everyone” Is a Brand Block
The Analysis Paralysis Loop
Casting a wide net leads to endless second-guessing:
“Should I speak to coaches or cancer survivors next?”
“Will entrepreneurs relate to my trauma work?”
You end up with generic headlines that say nothing, and prospects scroll right past.
Somatic Signal: The Foggy Chest
In Brainspotting sessions, clients describe a dense “fog” or weight around their sternum when they try to articulate who they serve. It’s your nervous system’s way of saying, “I don’t know what to hold on to.”
Three Steps to a Magnetic Brand Identity
1. Zero in on Your True Intersection
List Your Passions & Skills: Brainspotting, trauma work, business strategy, somatic coaching.
Identify the Sweet Spot: Where does your deepest expertise meet a clear market need? For me, it was entrepreneurs stuck by trauma-triggered blocks.
Validate in the Trenches: Spend 3 months networking—listen to struggles, offer free demos, and gauge real-world interest before relaunching.
2. Craft an Irresistible Value Promise
Headline Formula: “[Ideal Client] + [Transformation] + [Timeframe]”
Example: “Heart-Led Entrepreneurs: Clear Visibility Blocks in One Session”
Subhead: Paint their desired scenario—“From hiding behind the camera to confidently leading your webinars.”
Body: Briefly outline the result, offer proof, and introduce The Unblocked Method™.
3. Embody Your Brand in Every Interaction
Signature Voice: Warm, direct, and conversational—drop jargon when it doesn’t serve your niche.
Visuals & UX: Use brand colors and clear calls-to-action. Your site should feel like your energy: inviting and purposeful.
Somatic Check-Ins: Before every session or content draft, pause for 30 seconds—find your “expansion spot” and affirm who you are and what your goals for this next step
Hire an Expert: When in doubt, hire an expert who can help you tap into the psychology of your client and reflect your personality and the change you make in your clients.
Pro Tip: Use ChatGPT to help you identify your brand—ask it to brainstorm niche ideas, test value promises, or draft headlines that speak directly to your ideal audience.
How Brainspotting Frees Your Niche Clarity
When you worry, “Am I too narrow?” your survival brain blurs the lines to keep you safe. Brainspotting locates the gaze position tied to that “playing it safe” memory, then releases it, so you step boldly into specificity.
Client Breakthrough Example:
Marisol, a yoga instructor-turned-coach, toggled between serving new moms, executives, and women over 40. In one Brainspotting session, we cleared her “all or nothing” landmine. Two days later, she launched “Reclaim Your Energy: Somatic Coaching for Burned-Out Executives,” and her calendar filled within a week.
Jennie’s Pivot Story: From Burnout to Niche Clarity
I spent months burning out—spinning my wheels marketing every label: reversing insulin resistance, prediabetes, diabetes, cancer support, weight loss, and energy coaching. Everyone told me my work was needed, but no one was buying. When I landed on heart-led entrepreneurs, I didn’t push for sales. Instead, I spent three months networking, listening to their deepest struggles and offering free Brainspotting demos to gauge their response. Even after a year serving my “ideal client,” I needed real-world feedback. Hearing firsthand how much they valued trauma-informed support gave me the clarity I craved. I rebranded as “Beyond Mindset Mentor for Heart-Led Entrepreneurs,” and in the month that followed, clarity-call requests doubled.
Your Next Move: Magnetize Your Brand
Ready to stop being the “I help everyone” coach and become the magnet for your ideal clients? Join a free group Brainspotting session where we’ll pinpoint the exact story holding you back from niching—and clear it for good.
Reserve your spot now at jenniehays.com/events and start attracting clients who can’t wait to work with you.
FAQs
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Bundle them under one signature process—like The Unblocked Method™—that serves a specific audience. Branch out later once you’ve established clear authority.
Or just pick one to start marketing to. You can always add another.
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Many clients notice somatic relief immediately post-Brainspotting and can articulate their niche with confidence within 24–48 hours.
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No. Content clarity comes first. Use simple placeholders if needed, then refine visuals once messaging is locked in.
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Specialization builds trust. Prospects gravitate to the expert who speaks directly to their exact need.
Consider the difference in purchasing sushi at the grocery store vs at a sushi restraunt…which one is most likely to taste best? Same with your niche.
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Absolutely. You’ll gain clarity on whichever block—fear of exclusion, scarcity, or perfection paralysis—is holding you back, so you can take the right next step at your own pace.
Jennie Hays, Brainspotting Practitioner & Trauma-Informed Business Coach
Helping women entrepreneurs clear emotional blocks like imposter syndrome, fear of visibility, and burnout—so they can grow profitable, purpose-driven businesses with clarity and confidence.
Jennie Hays is a certified Brainspotting Practitioner, experienced health and business coach with over two decades of experience in helping people heal—physically, emotionally, and professionally. As the founder of Beyond Mindset™, Jennie now helps women entrepreneurs and coaches break free from the invisible emotional blocks keeping them stuck, so they can finally get visible, get paid, and create meaningful impact.
Drawing from her background in emergency medicine, trauma-informed coaching, and somatic therapies like Brainspotting, Jennie brings a rare combination of calm confidence and no-fluff support to her clients. Whether you’re struggling with impostor syndrome, fear of visibility, or perfectionist paralysis, Jennie’s signature Unblocked Method™ helps you clear what's in the way—fast.
Her work has helped clients triple their income, stop overgiving, and finally become the Profitable Change Makers™ they were always meant to be.
When she’s not helping clients get unblocked and back in motion, Jennie’s living her best life as a wife, grandma, and coastal dreamer who believes you shouldn’t have to choose between impact and income.
