Marketing shouldn’t make you feel sick to your stomach.
But for many coaches, visibility triggers guilt, fear, and shutdown — even when they know exactly what to do.

In this article, Jennie Hays reframes marketing as offering (not pushing), explains why understanding the strategy often isn’t enough, and shows what’s really stopping heart-led coaches from showing up consistently.

Why does a high-end sushi bar charge over $100 for a meal while grocery store sushi sits at $9 and struggles to sell? Same fish. Same rice. Completely different positioning.

This explains why so many coaches and heart-led entrepreneurs stay invisible, exhausted, and underpaid—even though they know they should niche down.

In this post, I break down the "Grocery Store vs. Sushi Bar" model and show you why trying to serve everyone is quietly killing your income. You'll discover:

• Why being a generalist keeps you competing on price (and losing)

• How specialists charge premium rates and work with fewer (but better) clients

• Real proof: A therapist who found 1.5 million potential clients by getting MORE specific

• The real reason 80% of people can't pull the trigger on niching (it's not the strategy)

If you've been marketing to "anyone with anxiety" or "anyone who wants transformation" and wondering why your calendar is empty, this is for you.

"Charge what you're worth" sounds empowering, but it's quietly destroying your coaching business. After working with 200+ coaches, here's the shift that actually works—and why you can't implement it yet.

Most entrepreneurs don’t actually hate marketing — they hate how it feels. If showing up online makes your stomach knot or your brain go blank, you’re not broken. You just need a simpler, safer way to be visible. In this article, I share five calm, repeatable marketing moves that actually work — especially if you’ve tried every plan out there and still can’t stay consistent.

Imposter syndrome keeps talented coaches and creatives stuck in self-doubt, procrastination, and the fear of being seen. In this post, I share real client stories of how clearing hidden mental blocks creates rapid results—less stress, more energy, and a true success mindset.

Disturbing media exposure can leave you replaying violent scenes and battling intrusive images. This blog explains why secondary trauma and vicarious trauma happen, the symptoms of secondary traumatic stress, and 4 practical techniques you can use today to reduce emotional overwhelm, ease compassion fatigue, and restore calm.

Selling doesn’t have to feel like pressure. If you’ve been underpricing, freezing on calls, or overexplaining, imposter syndrome is likely running the show. In this post, I share why your nervous system reacts this way, the three biggest red flags to watch for, and how you can reset your body so sales feel less like survival—and more like genuine connection.

Every business life coach hits invisible blocks—identity shifts, niche confusion, and that persistent “not good enough” story—that keep you stuck. In this post, you’ll learn a three-phase, somatic-backed approach to naming your fears, niching with clarity, and cultivating an unshakeable success mindset so you can finally step into confident visibility and profitable impact.

Stop blending in and start standing out. In this post, you’ll discover why “I help everyone” leaves your brand looking muddy—and how to use neuroscience-backed Brainspotting and strategic niching to attract the clients you’re meant to serve. Learn Jennie’s three-step process for pinpointing your sweet spot, crafting a magnetic promise, and embodying your founder mindset so your ideal clients can’t wait to work with you.

Hundreds of entrepreneurs struggle with “I’m not good enough” even when they know the strategies—they need a nervous-system reset. In this post, discover how Brainspotting pinpoints and clears those deep-seated blocks so you can finally step into an abundance and success mindset. Ready to trade perfection paralysis for bold action? Join our free group session to melt away your inner critic and unlock lasting confidence.

Stuck choosing a niche? Discover why clarity—even a temporary one—supercharges your marketing, attracts the right clients, and fuels sustainable growth. In this post, learn a simple spotlight framework to define, test, and refine your niche so you can step forward with confidence and ease.

You’ve held everything together for everyone else—but at what cost?
If you’re burned out, overwhelmed, and running on empty, this isn’t about doing less. It’s about finally letting your nervous system rest. In this post, we’re talking about the hidden toll of overgiving—and the kind of sacred pause that doesn’t just restore you... it transforms you.

If you’ve done all the right things—courses, coaching, content planning—but still can’t follow through, the problem isn’t your strategy. It’s your nervous system. This blog reveals why healing emotional blocks is the missing link to consistency, confidence, and real business growth.

Struggling with fear of visibility, pricing, or growth? Learn why finding a practitioner who understands entrepreneurial blocks—and the nervous system—is crucial for lasting success.

Feeling stuck despite therapy? Discover why nervous system healing with Brainspotting Therapy creates faster, deeper breakthroughs for entrepreneurs.

Curious about Brainspotting Therapy? Learn how your first session gently clears emotional blocks and helps you move forward, without overwhelm or pressure.

Deep fatigue is a nervous‑system SOS. Learn how a 3‑day Brainspotting retreat in Texas rewires stress and restores steady energy—only 5 seats left.

Choosing a coach? Discover key questions to ask so you find emotional support that truly heals—going beyond mindset work with Brainspotting Therapy.

Overwhelm isn’t a time management problem—it’s a nervous system one. Discover how Brainspotting Therapy can help you break free and move forward with ease.