Unblock Your Magnetic Brand
Clear Identity Shifts, Nail Your Niche, and Master Your Success Mindset
Every business life coach I meet wrestles with the same invisible barrier: you know the strategies, you’ve got the passion, and you’ve studied every marketing hack—but something deep in your nervous system still whispers, “You’re not good enough.” If you’re tired of perfection paralysis, fear of being seen, and the endless “I help everyone” loop—especially when you’re juggling client calls with family dinners (ever find yourself frantically logging off a Zoom call to make supper?)—this is for you. In the next few minutes, you’ll discover how to clear the blocks that keep you stuck, step into calm confidence on camera or in sales calls, and finally build the profit and impact you deserve.
Why Does Rebranding Feel So Hard? How to Clear the Mental Blocks Holding You Back
Major identity shifts like moving from “insulin-resistance specialist” to Brainspotting practitioner can trigger survival responses in your body:
Chest heaviness when you talk about your new role (sound familiar?)
Stomach knots that whisper, “What if I mess up on camera?” (hello, imposter syndrome)
Clenched jaw before you pitch (fear of sales: “What if they say no again?”)
Sweaty palms on camera (fear of tech fails: “What if my internet drops?”)
These are more than thoughts—they’re neuro-patterns encoded in your nervous system. Naming them is your first step to undoing them.
Action Step: Next time you catch yourself saying, “I’m too busy to rebrand,” pause and say out loud, “This feels hard because I’m scared.” You’ll find half the tension melts away, just from naming the block.
Why Trying to Serve Everyone Makes You Invisible
You might think, “If I niche down, I’ll lose clients,” but serving “everyone” only creates white noise. Prospects land on your page and leave, asking, “Is this really for me?”
The Magnetic Niche Formula
Spot the Spotlight: Define one audience + one urgent problem.
Test in the Trenches: Spend 2–3 months between client sessions, offering free demos, and asking, “Would you pay for this?”
Claim Your Sweet Spot: Craft a promise that resonates in their chest, “Double your consult calls in 30 days.”
Outcome: After five years of flat revenue, I became profitable in just three months by focusing on heart-led entrepreneurs—proof that a clear niche drives real abundance mindset and income.
Why All the Tactics Won’t Heal Your Fear
You can memorize every checklist, but if your body’s stuck in survival mode, you’ll sabotage progress. No marketing funnel can override a pit-in-the-stomach alarm.
The True Abundance & Founder Mindset
An abundance mindset is your nervous system believing there’s enough impact, clients, and revenue for you. A founder mindset turns that belief into consistent action, even on days when you’re racing from school pickup to your next call.
A Three-Phase Approach to Finally Move Forward
Awareness & Naming
Journal the story beneath your block: “I’m afraid to niche because…”
Speak it aloud in a safe space. Awareness dissolves half the power.
Mindset & Micro-Actions
Reframe: “Progress over perfection.”
Pro Tip: Draft a 50-word niche headline in 5 minutes, then post it.
Brainspotting & Somatic Homework
Clear the Core Block: One session pinpoints the neuro-pattern holding you back.
Resource-Spot Practice: Every morning, find your “expansion spot” and breathe into that possibility.
Your 5-Step Roadmap to a Magnetic Brand
Map Your Shifts
List every identity pivot you’ve made. Notice where doubt lingers.Define Your Niche
Choose one audience + one transformation.Launch Your Action Sprint
Commit to one micro-action per day for five days post, pitch, publish.Book a Brainspotting Session
Clear your deepest story so strategy flows through a system that believes you’re enough.Match the Intervention to the Block
Name It & Push Through – this can work, but no shame if it doesn’t.
Mindset Micro-Work – quick reframes and journaling prompts. Grab your Free PDF Guide here.
Brainspotting Sessions – for the deeper identity or niche blocks wired into your body.
Use exactly the right tool for each hurdle—and watch your success mindset shift from “maybe someday” to “I’ve got this.”
Jennie’s Triple-Block Breakthrough
Launch Block: I waited 18 months to launch my own site, telling myself I was “too busy.” Once I called it a fear-block, I hit Publish in 48 hours.
Niche Clarity Block: After five years of confusion around my niche and messaging, I had one Brainspotting session and found my new niche that aligned with who I am. I spent three months gathering feedback and became profitable within three months.
Core “Not Good Enough” Block: Even after years of mindset work, the doubt lingered. One Brainspotting session released it at the source, and confidence finally felt easy.
Ready to Step Into Your Magnetic Brand?
Join a free group Brainspotting session—and walk away with one block cleared, one clear action step, and a mini confidence boost you’ll carry into your next webinar or sales call.
FAQs
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Yes. Brainspotting zeroes in on the neuro-pattern beneath your block—where reframes alone can’t reach.
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Many clients feel relief in one session and can take bold action within 24–48 hours.
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Just a quiet space, a webcam on your laptop or desktop, headphones or earbuds and your phone. I guide you every step of the way.
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Unfortunately, because of the personal nature of Brainspotting I don’t supply replays.
Check jenniehays.com/events to see if you can find a time that fits your schedule or join me for a free Beyond Mindset Breakthrough call.
Jennie Hays, Brainspotting Practitioner & Trauma-Informed Business Coach
Helping women entrepreneurs clear emotional blocks like imposter syndrome, fear of visibility, and burnout—so they can grow profitable, purpose-driven businesses with clarity and confidence.
Jennie Hays is a certified Brainspotting Practitioner, experienced health and business coach with over two decades of experience in helping people heal—physically, emotionally, and professionally. As the founder of Beyond Mindset™, Jennie now helps women entrepreneurs and coaches break free from the invisible emotional blocks keeping them stuck, so they can finally get visible, get paid, and create meaningful impact.
Drawing from her background in emergency medicine, trauma-informed coaching, and somatic therapies like Brainspotting, Jennie brings a rare combination of calm confidence and no-fluff support to her clients. Whether you’re struggling with impostor syndrome, fear of visibility, or perfectionist paralysis, Jennie’s signature Unblocked Method™ helps you clear what's in the way—fast.
Her work has helped clients triple their income, stop overgiving, and finally become the Profitable Change Makers™ they were always meant to be.
When she’s not helping clients get unblocked and back in motion, Jennie’s living her best life as a wife, grandma, and coastal dreamer who believes you shouldn’t have to choose between impact and income.
